NEW YORK (AP) — Apple Music is about to hit a huge milestone, offering its eye-and-ear-stunning 100 millionth track on the streaming service.
The music giant tells The Associated Press that internal data indicates that Apple Music will hit the intoxicating point on Monday. Every day, 20,000 singers and songwriters release music on the service.
“It’s a huge, huge number,” Rachel Newman, Apple’s chief of editorial and content, told the AP. “It’s really possible to make and record and release music, more than ever before in music history, which we think is pretty incredible.”
Apple Music says the milestone cements it as the world’s largest music catalog, surpassing YouTube Music’s 80 million songs, Spotify’s 82 million songs and podcasts, and Amazon Music’s 90 million songs.
While the actual song bringing Apple Music over the threshold won’t be known, there’s a good chance it isn’t from the US or even in English as the service sees more and more music coming from around the world.
When iTunes was launched, the service had music in 200 languages and dialects, half of which were in English. Now 40% of Apple Music’s offerings are in English and the number of languages and dialects is up to 350. The platform’s top lists – once the domain of the US, UK, Canada and Australia – are now populated by tunes from Japan, Colombia , Ghana, Nigeria and South Korea.
The milestone is fast approaching as the world becomes more digitized. The number of Apple Music songs has doubled in the past four years, from 50 million in 2018, with the pandemic allegedly accelerating the timetable as people in isolation sought creative outlets.
The 100-millionth track may well come from an as-yet-unknown artist, Apple Music added.
Apple Inc. started iTunes in 2003 with 200,000 songs powering its iPods, and launched Apple Music seven years ago—now powering iPhones—with subscribers in 167 countries and regions.
It also says its customers don’t just listen to what’s new; they explore old catalogs of artists. In 2015, when Apple Music was launched, the top 1,000 songs made up 20% of the plays. Now they make up 10%. The average song’s release date is March 7, 2017, a song that has been removed by listeners going back in time.
The music streamer is celebrating the milestone by launching a new editorial series called Apple Music Today on Monday. The streamer’s editors tell the story behind one new or old song – now with 100 million to choose from at a time.
“We believe it’s an opportunity for both of us to help all of our subscribers connect to music they may have forgotten or don’t know,” Newman said. “And, also important, finding a new platform for storytelling. We believe this is one of the things we do to preserve the artistry in music.”
Follow Mark Kennedy on Twitter at http://twitter.com/KennedyTwits